Hardware News

ATI's Product Cycle To 24 Months?

Nicklas Renqvist

2003-04-10 00:02:00.0


Woah.. Just as we have been getting used to get new & fresh cards every 18 months, ATI is taking a small step back and going for a 24 month product cycle. At least according to Businessweek. Here's some sauce: $qs For the past decade, Canada's ATI Technologies has released new and improved versions of its graphics chips every 18 months. For much of that time, the Net boom was in full swing, and the PCs and game consoles that use ATI's components were leaping off store shelves. With as many as 50 chip companies vying for the market, only state-of-the-art advances could keep ATI ahead of the pack.
The plan worked. ATI (ATYT ), now with an estimated 19% of the market, and Nvidia (NVDA ), with 32%, are the only major specialized makers of graphics chips to survive. (Intel (INTC ) holds a 28% share of the graphics-chips markets, and two smaller rivals own single-digit bites.) That has given ATI the leeway to make a surprising decision: On Mar. 31, it confirmed that it will lengthen its product cycle to 24 months.

:frown: Well.. What can I say? Maybe it is a wise move? Anyway, check out the whole story here.

Recent posts