Electronic Arts & ESPN Interview
Joe "OuTkAsT-1" Topolnisky
The guys over at GameSpot have slapped up an interview with Electronic Arts' Frank Gibeau regarding their recently announced 15-year deal with ESPN. Here's something to nibble on:
GS: Of all current ESPN programming, what content is most attractive to you, and where will you move first?
FG: We don't have anything to announce in terms of first. Again, it's pretty early. But just an aside on poker, we actually have Pogo, which has some pretty amazing parlor games systems set up in terms of the AIs in the system. There's some experience with those types of products before.
But on the sports information side, you look at things like College Game Day, you look at some of ESPN's banner shows like NFL Tonight, things like that, wherein broadcast integration of our assets into their broadcast is an opportunity.
So this goes upstream as well as downstream. Being able to use our technology to help illustrate games and analysis, being able to use some of their franchises with our games as programming opportunities becomes part of this deal. So if you said, What could I do with these two companies together if I had a blank slate?" You can come up with some pretty cool stuff.
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