Press releases from October 2001


MadOnion.com™ powers NVIDIA’s and VisionTek’s web sites

October 16, 2001 - -



MadOnion.com™ powers NVIDIA’s and VisionTek’s web sites



Performance Analyzer service enhances customer retention by allowing real-time personalized performance comparisons based on a database of over 3,000,000 benchmark tests



Saratoga, CA – October 16, 2001 – To maintain its momentum and leadership position in PC performance benchmarking software and online services, MadOnion.com today announced that two leading US companies have integrated its Performance Analyzer to their sites.

NVIDIA and Visiontek have incorporated MadOnion.com’s Performance Analyzer as a branded service to their clients and site visitors. The service enables shoppers to view their system components and see how much more performance their PC can get with different products offered on partner sites. To ensure privacy, only hardware attributes are captured during the session. No software or other personal information is required. The performance analysis is based on MadOnion’s proprietary online performance database of over 3,000,000 performance benchmark results. In order to use this unique service, that quantifies the performance of your PC, please visit: http://www.nvidia.com/view.asp?IO=analyzer.

"NVIDIA is dedicated to providing all of the necessary tools and products in order to deliver the ultimate gaming experience”, said Dan Vivoli, Vice President of marketing at NVIDIA. "The Performance Analyzer is just one of the many tools that NVIDIA looks to - with a click of the button a consumer can easily see how much adding a new graphics processing unit will improve their performance, making the purchasing decision a quick and easy one.”

MadOnion.com has emerged as the leading provider of benchmarking resources for the PC industry “The Performance Analyzer service gives our partners a significant competitive advantage. The benefits include customer retention, a significant reduction in development time and costs, and faster time to market with minimum risk because of our proven analytics and expertise", said Tero Sarkkinen, Executive Vice President of Sales for MadOnion.com.

Even for the most knowledgeable consumers, shopping for PCs and components on the Internet has required complex decisions based on subjective input or personal bias. MadOnion.com’s Performance Analyzer service makes the process of making intelligent PC purchasing decisions SIMPLE. It provides quick and easy performance comparisons for both new PCs and components, such as graphics adapters.

According to John Malley, Director of Marketing for VisionTek, "As we continue to expand our design and manufacturing capabilities, this partnership with MadOnion comes at a perfect time. In addition to demonstrating performance gains from upgrading to a more powerful graphics card, MadOnion's Performance Analyzer solves one of the biggest challenges users have faced in selecting a new graphics card...compatibility. The Performance Analyzer automatically determines which type of display adapter (PCI or AGP) is appropriate for the user's PC. With the MadOnion Performance Analyzer, we expect to capture even more market share in the highly competitive graphics card arena by providing end users with the objective information they need to make a confident purchase decision."

Companies that design, manufacture or sell PCs and components will be able to compete for market share by offering a level of service never before known in the industry.

“By incorporating the Performance Analyzer on their site, our partners can market their products in an unprecedented fashion. Their customers can proactively make purchasing decisions based on quantifiable and objective information. They will know with certainty whether a given product is compatible with their PC and what an effect it will have on their system’s overall performance - before they have to spend a dime”, said Sarkkinen.

Initial user feedback is overwhelmingly positive. An amazing 77% of site visitors have responded that the Performance Analyzer has had a positive effect on their purchase decision.

About NVIDIA™
NVIDIA Corporation (Nasdaq: NVDA), based in Santa Clara, CA., is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment and education.

About VisionTek™
Founded in 1988, VisionTek is the largest manufacturer of 3D graphics accelerators and memory in North America and the only NVIDIA-based supplier who manufactures and sells its products in the United States. VisionTek, Inc. is also a leading technology design and manufacturing services (TDMS) provider specializing in the personal computer, telecommunications, industrial and medical markets. The company's consumer products include PC graphics cards and memory, compact flash and IEEE 1394 technology.

VisionTek, Inc.'s PC OEM customers include Apple, Compaq, Gateway, IBM, and Micron; its retailers include Best Buy, CompUSA, Electronics Boutique, Fry's and Gamestop. VisionTek, Inc. is ISO 9001 certified.

About MadOnion.Com™
MadOnion.com™ is the leading provider of PC benchmark software and performance information services and is known around the world for its benchmark products, including the 3DMark® Series and Video2000, with more than 26 million copies distributed, worldwide. MadOnion.com™ provides proven analytical technologies and custom benchmarking solutions to leading PC industry companies. MadOnion.com™ has offices in Saratoga, California and Helsinki, Finland. For more information, please visit http://www.madonion.com/

Company Contact:
MadOnion.com, Inc.
+1-408-858-7662
Mr. Tero Sarkkinen
Executive Vice President Sales
Email: tero@madonion.com
Agency Contact:
TechWire International
+1-831-429-6288
Leo Pot
Email: information@ezwire.com

MadOnion.com™ strengthens its organization with strong management experience

October 15, 2001 - -



MadOnion.com™ strengthens its organization with strong management experience


Risto Vehviläinen appointed CEO of MadOnion.com™





Saratoga, CA – October 15, 2001 – MadOnion.com™, the leading provider of PC performance benchmark software and performance information services, today announced the strengthening of its executive team with the appointment of Mr. Risto Vehviläinen as the new Chief Executive Officer.

Risto Vehviläinen has held several executive positions in IT, consulting and service industries giving him a broad spectrum of knowledge to use in driving MadOnion forward. In conjunction with his appointment, the current MadOnion CEO and one of the company’s founders, Mr. Aki Järvilehto, will assume the position of Vice President Business Development, allowing him to concentrate on an area of strategic importance to the company, the cooperation and joint testing programs with PC and component manufacturers, known as the MadOnion Beta Partner Program.

The changes in MadOnion top management reflect the company’s ongoing evolution from a world-class benchmarking software developer to value-added technology service provider. Having divided the company into two distinct business units, in order to better focus resources, MadOnion recently launched a new product from its new Measurement Services Business Unit. Called the Performance Analyzer, it is an online service that enables PC shoppers to know, beforehand, exactly what performance increase they can expect from any upgrade or replacement strategy. Powering this unique capability is MadOnion’s online database of more than 3,000,000 PC configurations, the largest of its kind in existence.

“During the past four years MadOnion has built a comprehensive suite of products and services based on its strong technology and extensive database. In addition to that, the company has built a professional team actively at work on two continents. The role of Aki Järvilehto has been inspirational in leading the company through this period of transition, while developing critical relationships with industry executives. This new structure allows him to concentrate on deepening the levels of cooperation with the world’s largest IT manufacturers”, said Risto Vehviläinen, MadOnion’s newly appointed CEO.

“Strong experience and management know-how are vitally important to the continuing growth of MadOnion’s service business. Risto Vehviläinen, with his calm and analytical approach, strengthens the MadOnion team in exactly the right way. With this new leadership, we will focus on systematic development of our processes and on confirming the sustainability of our operations”, said Aki Järvilehto, MadOnion VP Business Development.

Risto Vehviläinen joined MadOnion as Chief Operating Officer in March 2001 from SQM Finland Oy, a management consulting company focused on service-oriented companies, where he held the position of Consulting Director. Previous to that, he was a Partner and CEO at DPM Consulting Oy, which was then sold and consolidated to SQM Finland Oy in early 2000. Before his entrepreneurial career, Mr. Vehviläinen held IT management positions at several Finnish blue chip companies, e.g. the national airline Finnair, TT-Innovation and Tietotehdas.

Pictures of Risto Vehviläinen and Aki Järvilehto

About MadOnion.com™
MadOnion.com™ is the leading provider of PC benchmark software and performance information services. MadOnion.com™ is known around the world for its benchmark products, including the 3DMark® Series and Video2000 (with more than 26 million copies distributed, worldwide). MadOnion.com™ has offices in Saratoga, California and Helsinki, Finland. For more information, please visit http://www.madonion.com/

Contact:
MadOnion.com Finland
Risto Vehviläinen, CEO
Email: risto.vehvilainen@madonion.com
Tel. +358-9-4355-0491, cellular +358-50-554-4722
MadOnion.com US
Tero Sarkkinen, Executive Vice President Sales
Email: mailto:tero@madonion.com
Tel. +1-408-517-0131, cellular +1-408-858-7662


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