Press releases from July 2006


Freescale Joins Futuremark's Benchmark Development Program

July 26, 2006 - Nicklas Renqvist


Freescale Joins Futuremark's Benchmark Development Program

Mobile industry leader's membership lends credibility to performance analysis development



Orlando, Fl - Freescale Technology Forum– July 26th, 2006 - Futuremark Corporation, a leading provider of system performance-analysis software and services for PCs, smartphones and other handheld devices, announced today that Freescale Semiconductor is joining its handheld benchmark development program.

"Freescale Semiconductor is an established leader in the semiconductor industry with a diverse portfolio of products and technology, and with a stakeholder's interest in the definition and development of industry standard performance measurement tools. Their membership in our handheld BDP is a ringing endorsement of the program and reflects how critical unbiased high-quality benchmarks are to their business today and to their future products and technologies" said Oliver Baltuch, Futuremark's VP of Sales and Marketing, North America.

Freescale owns an extensive collection of technologies and products. Their embedded technology expertise and commitment to research has helped them provide integrated solutions to a wide array of industries around the world, including the delivery of semiconductors for half a billion wireless devices since 1998. Freescale is shaping the future of mobile devices with processing solutions that provide the optimal blend of performance and power conservation.

Futuremark Corporation has created a family of industry standard handheld platform test suites which enable the full spectrum of companies in the delivery chain to properly validate their products' and technologies' performance. 3DMarkMobile06 is the OpenGL ES 1.0 and 1.1 graphics performance gauge. SPMarkJava06 is an extensive Mobile Java MIDP 2.0 and JSR184/M3G performance measurement tool. VGMark07, still in development, will provide vector graphics performance measurement.

"Success in the handheld 3D gaming marketplace requires graphics performance that compares to the user experience from computer applications and game consoles. Futuremark's Handheld Benchmark Development Program is designed to provide Freescale unbiased performance results that illustrate that the world-class multimedia engine in our i.MX31 applications processor satisfies the rigid 3D graphics rendering experience for handheld devices," said Berardino Baratta, general manager of the multimedia applications division for Freescale.

About Futuremark® Corporation

Futuremark® Corporation is the leading provider of performance analysis software and services for PCs and smartphones. Futuremark® is known around the world for its benchmark products, including the 3DMark® and PCMark® Series and SPMark™ (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 13 million real life benchmarking results. Futuremark® maintains offices in Saratoga, California and Helsinki, Finland. For more information, please visit http://www.futuremark.com

© 2006 Futuremark® Corporation. 3DMark®, PCMark® and SPMark™ trademarks and logos, Futuremark® character names and distinctive likenesses, are the exclusive property of Futuremark Corporation. All other trademarks are property of their respective companies.

Futuremark Contact:

Futuremark Corporation
Phone: +1-408-517-0910
Oliver Baltuch
Vice President of Sales and Marketing, North America
Email: ollie@futuremark.com



DMP Shows Capabilities of the PICA Platform with Demo from Futuremark

July 25, 2006 - Nicklas Renqvist


DMP Shows Capabilities of the PICA Platform with Demo from Futuremark

Stunning real-time OpenGL ES 3D graphics production showcases new graphics core



Saratoga, California - July 25th, 2006 - Futuremark Corporation, the world's leading provider of system performance-analysis software and services for PCs, smartphones and other handheld devices, today announced the delivery of their latest demo production to Digital Media Professionals (DMP) of Japan.

Titled "Mikage", the demo was developed for the PICA Family 2D/3D Graphics IP Core platform, which was announced earlier today by DMP (more information available on DMP web site at http://www.dmprof.com/). "Mikage" will premier at SIGGRAPH 2006, during the 33rd International Conference and Exhibition on Computer Graphics and Interactive Techniques, held July 30 through August 3 in Boston, Massachusetts, in DMP's booth #409. Screenshots from "Mikage" are available on Futuremark's website. http://www.futuremark.com/companyinfo/pressroom/productpictures/dmpmikage/

"DMP has taken a very innovative approach in their design. In fact, the platform enabled us to use some features that we haven't even included in our most advanced work for PCs!" said Tero Sarkkinen, Executive Vice President of Sales and Marketing, Futuremark Corporation. "In line with our mission of increasing growth within the IT industry by showing the performance and usefulness of new technologies, we were able to produce effects that simply have not been feasible before in these platforms."

The PICA graphics IP core demo utilizes of a number of innovative, next generation graphics technologies and sophisticated OpenGL ES extensions developed by DMP's engineering team. With complex procedural textures, cook-torrance shading, support for smooth shadows, silhouettes and subdivision, the core provided Futuremark with a powerful handheld platform enabling impressive overall lighting and remarkable real-time rendering performance. DMP predicts the PICA IP will enable developers to produce stunning visual 3D rendering effects for handheld and embedded devices while significantly reducing costs and lead-time.

"Futuremark is the undisputed leader in the development of 3D graphics benchmark software for PC and embedded products "said Tatsuo Yamamoto, President and CEO of DMP. "Futuremark's cross product line expertise makes them the ideal partner to showcase the PICA advanced graphics core, which removes the performance gap between PC and mobile handheld hardware, delivering an unprecedented visual clarity and versatility within memory and power constraints. DMP and Futuremark worked together as unified team, pushing the boundaries of 3D content development, and proving that very high quality graphics that could previously be seen only on high-end PCs can now be found in many consumer products."

About Futuremark® Corporation

Futuremark® Corporation is the leading provider of performance analysis software and services for PCs and smartphones. Futuremark® is known around the world for its benchmark products, including the 3DMark® and PCMark® Series and SPMark™ (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 13 million real life benchmarking results. Futuremark® maintains offices in Saratoga, California and Helsinki, Finland. For more information, please visit http://www.futuremark.com

About DMP

Digital Media Professionals Inc. (DMP) is the world-class leader bringing 2-D and 3-D graphics solutions to market from Japan since its founding in 2002, and is currently developing graphics IP core based on DMP's cutting edge 3-D graphics technology DMP Maestro Technology. (Headquarters at: 1-15-5 Naka-cho, Musashino-shi, Tokyo Japan; Capital: 100 million JPY; President & C.E.O.: Tatsuo Yamamoto; http://www.dmprof.com/)

© 2006 Futuremark® Corporation. 3DMark®, PCMark® and SPMark™ trademarks and logos, Futuremark® character names and distinctive likenesses, are the exclusive property of Futuremark Corporation. All other trademarks are property of their respective companies.

Futuremark Contact:

Futuremark Corporation
Phone: +1-408-517-0131
Mr. Tero Sarkkinen
Executive Vice President of Sales and Marketing
Email: tero@futuremark.com



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