Press releases from March 2007


Futuremark Launches Its Business Operations in China

March 19, 2007 - Pasi Virtanen


In Finnish
In Chinese (PDF)

Futuremark Launches Its Business Operations in China

Signed representative agreement with Alliance Digital allows rapid entry to China



Beijing, China – March 20, 2007 – Futuremark Corporation announced today that it has started business operations in the rapidly developing China market. Futuremark signed a representation agreement with Alliance Digital, a leading China business development, sales, and support services firm. Futuremark is the world's leading provider of performance analysis software and services for cell phones, handhelds and PCs. Alliance Digital will provide business development, sales, technical support, and representation services for Futuremark’s mobile business customers in China which are comprised of handset manufacturers, ODMs, semiconductor companies, game developers, and network operators.

Futuremark’s solutions help the mobile industry companies to optimize handsets’ performance and to ensure that they can support the performance requirements of the next generation of games and media-rich applications that will run on tomorrow’s handsets. Futuremark’s leading products include VGMark™ 1.0, SimulationMark™ ES 2.0, 3DMark®Mobile ES 1.1, 3DMark®Mobile ES 2.0, SPMark®Java JSR 184, SPMark® for Symbian OS 9, as well as Futuremark’s world leading Handheld Benchmark Development Program.

Futuremark has chosen to work with Alliance Digital to accelerate its entry into the China market. "Alliance Digital’s end-to-end China market development services allow Futuremark to rapidly and effectively address the growing China market. Alliance Digital has significant experience and demonstrable success in assisting emerging communications technology vendors to enter the China market. As the number of handsets designed and manufactured in China grows, and as handsets continue to develop into more powerful computing devices, we foresee significant opportunities for our growth in the China market," said Petri Talala, Vice President of Mobile Business for Futuremark.

"We are excited to represent Futuremark in the China market. We believe that as the handset market in China and the world grows, and the performance requirements of handsets increase, the Chinese handset manufacturers, ODMs, and network operators will require more accurate performance analysis solutions to ensure that their handsets can support the next generation of games and applications that will be delivered on tomorrow’s handsets," said David Sullivan, Managing Director of Alliance Digital.

About Futuremark Corporation
Futuremark Corporation is the leading provider of performance analysis software and services for PCs and smartphones. Futuremark is known around the world for its benchmark products, including the 3DMark and PCMark Series, SPMark and VGMark (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 13 million real life benchmarking results. Futuremark maintains offices in Saratoga, California and Helsinki, Finland. For more information, please visit http://www.futuremark.com.

© 2007 Futuremark Corporation. 3DMark PCMark SPMark and VGMark trademarks and logos, Futuremark character names and distinctive likenesses, are the exclusive property of Futuremark Corporation.

About Alliance Digital, Inc.
Alliance Digital provides outsourced China market management, business development, sales, and technical support services to leading technology vendors, with a focus on rapidly and cost-effectively developing market positions, revenues, and partnerships with leading China service providers, networking equipment manufacturers, system integrators, and resellers. Alliance Digital provides services to technology vendors with a focus on communications & networking, software & applications, enterprise infrastructure, and subsystems & components. For more information, contact info@alliance-digital.com or visit www.alliance-digital.com.

Company Contact:

Futuremark Corporation
Phone: +358 (0)20 759 8266
Petri Talala
Vice President of Mobile Business Unit
Email: petri.talala@futuremark.com



Futuremark Launches YouGamers, World's First Intelligent Gamer Website

March 7, 2007 - Pasi Virtanen


Futuremark Launches YouGamers, World’s First Intelligent Gamer Website

Game news, reviews and comparison shopping combined with PC gaming performance assessment to provide gamers with web’s most comprehensive game information site.



Game Developers Conference 2007, San Francisco California – March 7, 2007 – Futuremark Corporation, developers of 3DMark, the worldwide standard in advanced 3D game performance benchmarking went live today with the beta version of YouGamers™, the World's First Intelligent Gamer Website. YouGamers (www.YouGamers.com) is a new destination site for PC gamers offering original game content, previews, gaming industry news, exclusive interviews, and full game reviews.

YouGamers initially launches with an English website, with localized language options in the future. In Version 1.0, YouGamers will provide a full gamer community with forums and blogs, offering users' homepages, personal profiles, game lists, and game hardware details.

YouGamers' proprietary Game-o-meter™ gaming performance analysis service is the first of its kind in gaming websites. The free service is based on Futuremark's comprehensive database of over 13 million real world benchmark results. On request, the service scans a user's PC, and then estimates the system’s gaming performance, providing the gamer with an accurate assessment as to how well their PC measures up on every game in the YouGamers' database.

The game database contains approximately 100 top PC titles at launch, with ESRB ratings and publishers' system requirements. The website also offers an easy to use, integrated comparison shopping service with direct shopping links for all games and recommended hardware. Users will also be able to categorize the site’s information by tagging, a Web 2.0 feature.

YouGamers' Editor-in-Chief Nick Evanson heads up the professional content team. Reviews include editors' game-play ratings with system and hardware recommendations to provide a truly enjoyable gaming experience. Produced by playing each game on various PC configurations, from entry level systems to high performance gaming PCs, game reviews provide a professional estimation of the real-world system requirements for game-play. Combining subjective game-play reviews with objective performance data from the Game-o-meter™ service, YouGamers' users will be able to predict their actual game experience in advance.

"YouGamers is a complete web resource for gamers that offers a full range of game information and an active community, but with an intelligent twist. Every gamer website up to this point has only provided a piece of the puzzle, largely ignoring the relationship between PC hardware and game-play," said Tero Sarkkinen, EVP Sales and Marketing of Futuremark Corporation. "We'll provide the regular news, reviews, links, content and forums, but YouGamers is smarter than that. Aside from serving the enthusiast gamer with detailed gaming performance analysis, we also help all gamers by telling them which games their PC can play well, before they actually buy one. We also give reliable upgrade and new PC purchase advice for an even better enjoyment of gaming. YouGamers is going to change what gamers expect from game websites."

About Futuremark® Corporation
Futuremark® Corporation is the leading provider of performance analysis software and services for PCs and smartphones. Futuremark® is known around the world for its benchmark products, including the 3DMark® and PCMark® Series, SPMark™ and VGMark ™ (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 13 million real life benchmarking results. Futuremark® maintains offices in Saratoga, California and Helsinki, Finland. For more information, please visit http://www.futuremark.com.

© 2007 Futuremark® Corporation. 3DMark®, PCMark®, SPMark™, VGMark and YouGamers™ trademarks and logos, Futuremark® character names and distinctive likenesses, are the exclusive property of Futuremark Corporation. All other trademarks are property of their respective companies.

Company Contact:

Futuremark Corporation
Mr. Tero Sarkkinen
Executive Vice President of Sales and Marketing
Email: tero@futuremark.com
Phone: +1-408-517-0131



Futuremark Releases 3DMark®Mobile ES 2.0

March 5, 2007 - Pasi Virtanen


Futuremark Releases 3DMark®Mobile ES 2.0

Benchmark provides companies in the cell phone industry with trusted tools to evaluate next generation 3D mobile graphics technologies



Game Developers Conference 2007, San Francisco, California – March 5, 2007 – Futuremark Corporation, the world’s leading developer of system performance analysis software and services for cell phones, handhelds and PCs, today announced the release of world’s first benchmark for devices with Khronos™ OpenGL® ES 2.0 programmable mobile graphics API. 3DMarkMobile ES 2.0 has been developed in co-operation with members of Futuremark’s Handheld Benchmark Development Program (BDP), an organization comprised of the industry’s most influential technology developers, semiconductor companies, device manufacturers and vendors.

At 3DMarkMobile ES 2.0's core are next generation gaming workloads that are defined and programmed by Futuremark in conjunction with the BDP member companies. Licensees will be able to objectively assess real-world gaming performance by executing the workloads on their platforms and products. 3DMarkMobile ES 2.0 strengthens Futuremark's highly regarded international reputation in both the handheld and PC industries for producing accurate, fair, and unbiased benchmark tests.

"We’re building upon the success of 3DMarkMobile ES 1.1 with this release, harnessing that expertise, and rolling out the world's premier 3D performance benchmark for the OpenGL ES 2.0 API" said Petri Talala, Vice President of Futuremark’s Mobile Business Unit. "Every top mobile device vendor is currently implementing ES 2.0 in their next generation product lines, proving the immediate need for 3DMarkMobile ES 2.0. The benchmark was highly anticipated and already today it is providing meaningful performance data for our BDP members working on next generation mobile device 3D hardware."

Next generation mobile 3D graphics test suite, today

Designed to gauge the performance of tomorrow's premium mobile gaming hardware today, 3DMarkMobile ES 2.0 is a complete OpenGL ES 2.0 test suite that includes:

  • 2 OpenGL ES 2.0 3D game content tests,
  • OpenGL ES 2.0 API feature tests including:
    • Unified Shader test for measuring the theoretical performance on vertex and fragment shader processing
    • Implementation of the Advanced world test from SimulationMark ES 2.0.
    • Post processing
    • Batch/state change test
    • Scene management / Depth complexity test
    • Texture Filtering / Image Quality test

Addressing the needs of cell phone industry value chain companies
For mobile device manufacturers, 3DMarkMobile ES 2.0 enables OpenGL ES 2.0 performance comparisons between various hardware designs. Handset vendors and semiconductor companies evaluating future graphics technologies that need to make binding configuration decisions today benefit by the benchmark's forward looking 3D game and feature tests.

Typically, graphics technology choices need to be locked in years prior to the availability of handsets utilizing that technology, making evaluation of technology implementations difficult at best. Serving the solution to this pervasive challenge, 3DMarkMobile ES 2.0 includes 3D game workloads which utilize algorithms that will not be available in actual games until well after next generation handsets hit the market. The benchmark assists any company in cell phone industry developing OpenGL ES 2.0 implementations to future proof their configuration choices. 3DMarkMobile ES 2.0 permits accurate evaluation of technology implementations today, yielding better performing 3D graphics capable devices in the future.

Futuremark's mobile industry strategy views OpenGL ES 2.0 as an interface for accelerated premium 3D gaming content in mobile devices, replicating performance levels typically found in PC gaming systems just two to three years old. Efficient implementation of the 3D API enables higher display quality and performance, uses shaders to replace fixed functionality, while significantly reducing engine cost and driver complexity. Futuremark acknowledges that OpenGL ES 1.0/1.1 will continue forward, offered in non-programmable hardware as will be found in tomorrow’s high volume mobile devices.

OpenGL ES 2.0, 3D API for mobile hardware
Created by the Khronos Group and it's consortium of industry members, the OpenGL® ES 2.0 API for programmable 3D graphics will significantly boost the functionality, flexibility and visual realism offered by a wide range of embedded and mobile devices. OpenGL ES 2.0 complements the widely deployed OpenGL ES 1.1 standard for fixed function graphics by defining the OpenGL ES Shading Language for programming vertex and fragment shaders and integrating it with a streamlined OpenGL ES 1.1-derived API. Khronos expects that OpenGL ES 2.0 capable devices will ship with both OpenGL ES 2.0 drivers for visually advanced applications and OpenGL ES 1.1 drivers to support the growing number of native 3D applications coded to this widely adopted standard. Futuremark, a contributing partner in the Khronos Group, has previously developed benchmarks targeted to measure the performance of devices with hardware and software implementation of OpenGL ES 1.1.

"A standard is just a piece of paper until it is supported by a full ecosystem. Effective benchmarking is one of the most vital pieces of any ecosystem as it drives innovation and encourages high-performing platforms in the marketplace," said Neil Trevett, president of the Khronos Group. "Futuremark continues to play a leading and vital role in the OpenGL ES ecosystem by shipping 3DMarkMobile ES 2.0 on the same day as the ground-breaking OpenGL ES 2.0 specification is finalized."

Futuremark enlists handheld industry feedback
Futuremark developed 3DMarkMobile ES 2.0 workloads in close co-operation with mobile industry leaders via Futuremark's Handheld BDP. The program's membership includes AMD, ARM, Broadcom, DMP, Freescale Semiconductor, GiQuila, Imagination Technologies, Marvell, Mtekvision, NexusChips, NVIDIA, Renesas, Samsung, Symbian and Texas Instruments. The BDP formally queries industry members throughout the development process and provides both alpha and beta releases to those members, ensuring that all workloads and feature tests fulfill mobile industry requirements while providing consistent, unbiased and trustworthy performance data.

"Futuremark have been timely in coming to the market with a credible benchmark for OpenGL ES 2.0 making it easier for ARM® Partners to make informed choices about the purchases of embedded graphics IP. This also helps us to assess the performance of existing products and to enhance the ARM offering for the future," said Ed Plowman, product marketing manager, ARM Graphics Business Unit. "By using benchmarks such as 3DMarkMobile ES 2.0, ARM will continue its innovation in the provision of highly-efficient processing technology for the mobile market."

"Imagination Technologies is the leading provider of 3D graphics hardware acceleration technology to the mobile industry; real world gaming performance is critical to our success. Our latest PowerVR SGX Programmable Graphics Processing Unit hardware (GPU) accelerator fully supports OpenGL ES 2.0, and will be powering many of the most advanced mobile phones and handheld gaming devices over the next few years, setting new benchmarks for graphics performance. Futuremark provides us the benchmarking tools we need to validate that performance and help ensure the quality of our OpenGL ES 2.0 drivers, as well as providing a powerful demonstration platform to our customers," said Tony King-Smith, VP Marketing, Imagination Technologies.

"NVIDIA GoForce applications and graphics processors continue to deliver on the increasing multimedia demands of today's market and with 3D graphics technology becoming increasingly important for all kinds of content such as games, user interfaces and more, we are happy to see benchmarks emerge which specifically promote these features," said Michael Rayfield, general manager of the handheld business unit at NVIDIA. "OpenGL ES 2.0 is an important standard for graphics acceleration and we look forward to seeing innovative content from our developers which showcases an improved mobile experience."

"Texas Instruments' OMAP 3 platform enables handset manufacturers to deliver a dynamic graphics experience and advanced multimedia performance in mobile devices. By basing their rendering pipelines on OpenGL ES 2.0 shader technology, game developers can bring a new level of 3D graphics realism to the handset," said Tom Olson, Distinguished Member of Technical Staff at Texas Instruments. "Futuremark's benchmarking tools give us terrific insight into the gaming performance our OMAP processors, allowing us to measure and optimize OpenGL ES performance for advanced mobile games and graphics applications."

Availability

3DMarkMobile ES 2.0 will be released publicly in May, 2007. Source-code licensing for Futuremark's current and future Handheld BDP members is available today. BDP membership and licensing inquiries can be requested by contacting sales@futuremark.com.

About Futuremark® Corporation

Futuremark® Corporation is the leading provider of performance analysis software and services for PCs and smartphones. Futuremark® is known around the world for its benchmark products, including the 3DMark® and PCMark® Series, SPMark™ and VGMark ™ (with more than 30 million copies distributed worldwide) and value-added services powered by a database of over 13 million real life benchmarking results. Futuremark® maintains offices in Saratoga, California and Helsinki, Finland. For more information, please visit http://www.futuremark.com.

© 2007 Futuremark® Corporation. 3DMark®, PCMark®, SPMark™ and VGMark trademarks and logos, Futuremark® character names and distinctive likenesses, are the exclusive property of Futuremark Corporation. Khronos is a trademark of the Khronos Group Inc. OpenGL is a registered trademark and the OpenGL ES logo is a trademark of Silicon Graphics Inc. used by permission by Khronos. All other trademarks are property of their respective companies.

Company Contact:

Futuremark Corporation
Phone: +358 (0)20 759 8266
Petri Talala
Vice President of Mobile Business Unit
Email: petri.talala@futuremark.com



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